Adaptive content

Publish for the moment,
not just the place.

Give a location different content for different conditions. Create variants for time, weather, distance, language and audience, with a fallback for everyone else.

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Espy / Adaptive content

Authored by you. Matched by Espy.

Same place.
A different moment.

Write the versions you want people to discover. Espy chooses the content that matches the current conditions; it does not rewrite your story for you.

The example keeps the same place and changes the suggestion for clear skies, rain, evening or freezing weather. Match your content to temperature, cloud cover, precipitation and wind, as well as the time of day.

Take the riverside walk.

Follow the open-air route through the old quarter.

ILLUSTRATIVE CONTENT / ONE PLACE, FOUR AUTHORED VERSIONS

Rain: Explore under cover. Discover the arcades and sheltered stops nearby.

Evening: See the quarter after dark. Explore the stories behind its illuminated landmarks.

Freezing: Step inside and warm up. Find a hot drink and a candlelit table in the sheltered café gallery.

Conditions you can combine

Make the content
fit the situation.

Time & date

Match content to recurring schedules, specific dates and exact time windows—or relative moments such as golden dawn, golden dusk, morning, evening, day or night.

Weather

Adapt content to temperature, precipitation, wind and cloudiness. Suggest an open-air route in sunshine, a sheltered stop in rain or a warm café when temperatures fall.

Distance

Match the story to how close the reader is. Spark curiosity from a distance, offer useful directions as they approach and reveal the details when they arrive.

Audience

Tailor content to the reader’s language, country and age tier. Offer local context, a translated welcome or an age-appropriate story, with each version written for its audience.

Inside the editor

Compose the versions.
Keep a fallback.

Adaptive content in TS Studio: ordered blocks and their conditions. Click to enlarge.

Ordered blocks and specific matches

Each block contains Markdown text and conditions. The most specific matching block wins. For example: night + rain can show a note about slippery steps; night alone can introduce an illuminated tower; the fallback welcomes everyone else. Always include fallback content so there is something to show.

Brief content versus full content

The brief—title, subtitle and short body—appears in notifications and list previews. The full content is the rich body opened by the reader. Author multiple adaptive blocks and language versions in TS Studio; the app writes one straightforward version.

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